Sephora Sensorium Case Study
Experience Design — 'Sephora Sensorium' Pop-Up Museum
How can we create an experience that reintroduces the world to the magical art of perfume? When Sephora and Firmenich approached us with the opportunity to add a new dimension to our experience design work, we imagined a mix of cinema, design and technology where your sense of smell can bring image and sound to life. The Sensorium is located in the heart of NYC's Meat Packing District and is the first pop-up museum exhibit dedicated to scent. View Project

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Discovery
Research, Concepting & Visualizing
Development
Experience Design, Technology Development, Content Scripting
Production
Filming, Programming, Physical Space Development
Finishing
Editing, Installation, On-Site Development
Review
Interactive Calibration
Intelligentsia Tastemakers Case Study
Branded Content — Intelligentsia Coffee Series
Inspired by a perfect cup of espresso, The D4D set out to find the tastemakers who are cutting through the clutter with beautiful bits of perfection. We approached our friends at Intelligentsia Coffee and partnered up for the first three episodes of the series. The piece came together as we isolated the coffee color from the black and white footage, showcasing the visual embodiment of our expert's obsession. View Project

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Discovery
Develop Concept, Identify an Audience
Development
Cast Experts, Develop Scripts & Scout Location
Production
Filming in Los Angeles
Finishing
Editorial, VFX, Sound Design, Color Correction & Web Output
Review
Recap, Seed episodes online, Identify new experts.
Electrolux Perfunkt Case Study
Branded Content — Electrolux 'Perfunkt' Series
The D4D was approached by Huge, Electrolux's digital agency, after the success of our Intelligentsia episodes and asked to develop that idea around their upcoming European brand campaign. We harnessed Perfunkt's 'collective passion for the perfekt technique' and launched on a world tour in search of experts. Three cities and ten episodes later, we had the short-film foundation for the launch of their new website. View Project

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Discovery
Review agency's Strategy Outline & Website Designs.
Development
Cast Experts, Develop Scripts & Scout Locations
Production
Filming in London & Berlin
Finishing
Editing, VFX, Sound Design, Color Correction & Web Output
Review
Recap, Plan more episodes.
Death And The Powers Case Study
Experience Design — 'Death & The Powers' Opera Content
"Does the matter really matter?" asks Simon Powers, a "bullying, charismatic lover of money and poetry, power and family" right before his body dies and his consciousness merges into his digital life-preserver, The System. And that's just the beginning... Our job as the media content designers for this "Opera of the Future" was to figure out what it would look and feel like as Simon re-learned to walk, talk and joke in his brand new not-body. View Project

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Discovery
Concepting & Visualizing
Development
Design, Digital Animation, Short Films
Production
Filming in Boston, Digital Animation
Finishing
Design, Editing, VFX, Animation
Review
007 in Monte Carlo, Evolve Designs for next show.
Cisco / MTV Rock Band Docuseries Case Study
Branded Content — Cisco / Rock Band Docuseries
Rock Band 2 brought a legion of rock n' roll gamers together when it debuted network gameplay, allowing players to form bands online and hit the virtual road on a Rock Band world tour. Agency Davie Brown Entertainment brought us on to capture the phenomenon in a docuseries and showcase how Cisco technology enables Harmonix, the creators of the game, to grow an international rock n' roll army. View Project

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Discovery
Develop Series Narrative from Agency Strategy
Development
Identify Characters & Situations, Plan Production
Production
Filming in Los Angeles, Boston, Hong Kong & China
Finishing
Editorial, VFX, Sound Design, Color Correction & Web Output
Review
Recap
Minority Report Case Study
Feature Film Content — Minority Report Dreams
We don't dream in cuts. Memory is never static. With that direction we launched into a year-long adventure, developing the dream sequences for Steven Spielberg's Minority Report. Developing the look and working closely with the film production team, we designed, filmed, edited and finished thirty minutes of murder in the name of catching the killer before the crime could happen. View Project

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Discovery
Concepting & Visualizing
Research – Cognitive Psychology, Interfaces & Cinema.
Development
Short Films, Animations
Production
Filming in Los Angeles, Virginia & Washington DC.
Finishing
Editing & VFX
Review
Premiere. Watch DVD Special Feature.
Lies And Alibis Feature Film Case Study
Feature Film Direction — Lies & Alibis
A reformed con-artist provides cheating spouses with the perfect cover for their affairs in this feature film co-directed by The D4D's Matt Checkowski – with Kurt Mattila – for Summit Entertainment and Endgame Entertainment. The film premiered at the closing night festivities of the Cinevegas Film Festival and the AFI Fest in Los Angeles before its worldwide theatrical release. View Project

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Discovery
Story & Character Development
Research – The Thin Man, Sky Masterson, Thomas Crown, Stanley Donen.
Development
Revise Script, Casting, Production Planning, Storyboarding.
Production
Filming in Los Angeles
Finishing
Oversee Editing, VFX, Music, Sound Designing & Color Correction.
Review
Premiere at film festivals.
ESPN Monday Night Football Network Branding Case Study
Network Branding — ESPN Monday Night Football
The launch of ESPN Monday Night Football – after 36 seasons on network television - called for a new energy that plugged the franchise back into its heritage, yet embraced a modern television audience. Our branded storyline anchored the tentpole Monday Night broadcast as well as the suite of studio shows that support all of ESPN's NFL coverage from Tuesday to Monday. View Project

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Discovery
Develop Core Ideas, Write Treatments, Design Looks, Explore New Technology.
Research – Hall Of Fame Archive, History of Television, Live Games, Broadcast Truck.
Development
Storyboard, Scripts, Studio Show Design Development
Production
Show Open: Filming in Los Angeles
Studio Shows: Motion Graphics Animation
Finishing
Editorial, Oversee VFX, Sound Design at Skywalker Sound, Deliver 1200 Animated Elements for the Studio Shows.
Review
Recap & Analyze viewership statistics.