Flying Lessons with Mr. Smolin Participant Media
Tell me, Muse...
Savannah Film Festival – Official Selection
ACCOLADES
Savannah Film Festival – Official Selection
Sarasota Film Festival – Official Selection
Richmond International Film Festival – Official Selection
Anchorage International Film Festival – Official Selection
New Media Film Festival – Official Selection
Independent Filmmakers Showcase – Official Selection
Beverly Hills Shorts Festival – Official Selection
One Show One Screen Awards – Documentary Finalist
His students call him Schmo, Mr. Schmo, Big Daddy Schmo, or Pimp Daddy Schmo and he’s pretty much the teacher we all wish we had. Los Angeles native Barry Smolin has been teaching English for 28 years. Lately, using a light saber, he’s been convincing ninth graders at Hamilton High in Los Angeles that really, there’s no difference between them and young Telemachus in The Odyssey. Funny, passionate, and brilliant, Smolin does the great names of literature justice while opening up young minds. Just never mention to him the saying “Those who can’t do, teach.”
Participant Media and TakePart asked us to produce this short film to grow awareness around their campaign that promotes great teachers.
“The best time to drink this beer? Well, it’s a hefeweizen, so that would be breakfast time.”
Dr. Charlie Bamforth The Pope of Foam
Beer: A Beautiful, Artistic Symphony Onward California
Our Role
Strategy, Content, Production, Awareness
Once upon a time...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
One Show One Screen Awards – Finalist, Documentary
Taste Awards – Best Documentary Short Film
Taste Awards – Finalist, Best Branded Content
Telly Awards – Bronze, Online Campaign, Branded Content, Education
Food Film Festival (NY, CHI, CHAR) – Official Selection
Flatirons Food Film Festival – Official Selection
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dr. Charlie “The Pope of Foam” Bamforth, head of Malting and Brewing Sciences at the University of California, Davis, who revels in the beauty of a properly poured pint and preaches about the many ways that his students can discover science through beer brewing. Other lifelong lessons include the importance of drinking beer from a glass —not a bottle or a can— and the perfect time to drink a hefeweizen (for breakfast).
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case StudyStony Brook Magazine University Magazine
ACCOLADES
CASE District II Awards – Silver, Magazine
CASE District II Awards – Bronze, Publication Design
The reimagined Stony Brook Magazine is a platform from which the university can share the people and initiatives that fuel its unique, global brand narrative. Designed to be a featured channel of our multi-platform rebranding of the university, the publication targeted a broad audience of alumni, students, faculty, staff and partners with content that reached well beyond that of traditional university magazines.
The content strategy of the magazine layered onto our overall “Far Beyond” brand campaign (created in partnership with SimpsonScarborough), forming a channel from which Stony Brook could participate in the broader cultural conversation and illustrate its engagement with the grand challenges facing our world. We positioned it as a competitor to any premiere newsstand publication, featuring timely stories, renowned experts, a bold, image-centric design and writing with an inherently more personal, human perspective.
We developed the inaugural issue from inception to press: including our team of designers, editors, writers, photographers and illustrators, and worked with the university to uncover the stories that dynamically illuminated the brand in its bold, new moment. The content production was fully integrated across a wide range of media, yielding a core set of stories that would be told through different lenses as videos, tv commercials, social media content, print advertising, campus signage and OOH, as well as the featured magazine articles.
The magazine content and template provided the Stony Brook marketing team with the tools that they need to continue the platform for editions to come.
“For all of our history, there have always been people going out to find something new, learn something new, then bring it home to expand culture. That’s what science is all about.”
Dawn Sumner Mars Mission Geologist
In a galaxy far, far away...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dawn Sumner, a geologist on the Mars Curiosity Rover mission and professor at the University of California, Davis, who uses a virtual reality cave to explore surface composition of Earth and Mars. Her work visualizes large data sets, like the locations and frequencies of earthquakes, and searches for clues on the red planet that could reveal the origins of Earth.
“For all of our history, there have always been people going out to find something new, learn something new, then bring it home to expand culture. That’s what science is all about.”
DAWN SUMNER
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case StudyThe Universal Language Onward California
Once upon a time...
Webby Awards – Honoree, Documentary Short
ACCOLADES
Webby Awards – Honoree, Documentary Short
Case Circle of Excellence Awards – Gold, Video Campaign
One Show One Screen Awards – Finalist, Documentary
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo • Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Patrick Boudreault, a deaf professor of linguistics at the University of California, Berkeley, who explores how contemporary language is evolving, reshaping established communities and providing the opportunity to forge new ones. Patrick considers the role of technologies, like text messaging and Facebook, and what lessons we could all learn from how deaf culture engages in language.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case StudyEspresso Intelligentsia Coffee
Early one morning...
Vimeo Staff Pick
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
ACCOLADES
Vimeo Staff Pick
Vimeo Awards – Shortlist, Original Series
Food Film Festival, Chicago – Official Selection
BUZZ
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
Gear Patrol • Devour • Laughing Squid • Serious Eats • Neatorama
Intelligentsia launched in Los Angeles and forever changed the landscape of coffee culture in the city. To celebrate their meticulous and artful approach, we launched a web series aimed at educating the world about what they do best: making unforgettable coffee.
View Case Study“It’s a violent thing, extracting espresso.”
KYLE GLANVILLE
Scandinavian Sashimi The AEG Dream Meal
Dinner is served...
Devour Film Festival, Official Selection
ACCOLADES
Devour Film Festival, Official Selection
Food Film Festival (CHI), Best Food Porn
Food Film Festival (NY, CHI), Official Selection
Fall into the dream world of the AEG Neue Kollektion with Chef Martin Berg, of Michelin-starred restaurant Mathias Dahlgren Stockholm, as he prepares his “perfect” three course meal. Each culinary vision begins with the beautiful final dish but then plays backwards, un-made into an award-winning recipe of carefully selected ingredients. We produced this series for our friends at Great Works.
Now serving: an appetizer of Scandinavian Sashimi.
→ Still hungry? Experience the entree, Porter Braised Ox Cheek, and the dessert, Mixed Berries, Three Ways.
“It’s a violent thing, extracting espresso.”
Kyle Glanville World Barista Champion
Early one morning...
Vimeo Staff Pick
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
ACCOLADES
Vimeo Staff Pick
Vimeo Awards – Shortlist, Original Series
Food Film Festival, Chicago – Official Selection
BUZZ
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
Gear Patrol • Devour • Laughing Squid • Serious Eats • Neatorama
Intelligentsia launched in Los Angeles and forever changed the landscape of coffee culture in the city. To celebrate their meticulous and artful approach, we launched a web series aimed at educating the world about what they do best: making unforgettable coffee.
View Case Study“It’s a violent thing, extracting espresso.”
KYLE GLANVILLE
Engineering the Next Generation The Campaign for NC State
NC State is having an extraordinary impact on the grand challenges facing our world. Like partnering up with elementary schools and developing curricula that teaches engineering as early as third grade. This kind of thinking is empowering the next generation with a diversity of perspectives and better readying them to solve the problems of tomorrow.
The Campaign for NC State is raising awareness and support for programs just like The Engineering Place, celebrating the stories that prove, “Every single day, in every walk of life, ordinary people do extraordinary things.”
View Case Study
Beer: A Beautiful, Artistic Symphony Onward California
Beer: A Beautiful, Artistic Symphony Onward California
Our Role
Strategy, Content, Production, Awareness
Once upon a time...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
One Show One Screen Awards – Finalist, Documentary
Taste Awards – Best Documentary Short Film
Taste Awards – Finalist, Best Branded Content
Telly Awards – Bronze, Online Campaign, Branded Content, Education
Food Film Festival (NY, CHI, CHAR) – Official Selection
Flatirons Food Film Festival – Official Selection
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dr. Charlie “The Pope of Foam” Bamforth, head of Malting and Brewing Sciences at the University of California, Davis, who revels in the beauty of a properly poured pint and preaches about the many ways that his students can discover science through beer brewing. Other lifelong lessons include the importance of drinking beer from a glass —not a bottle or a can— and the perfect time to drink a hefeweizen (for breakfast).
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case Study
Access, Transformation and Impact Cal State University
Tell me, Muse...
ACCOLADES
Case VII Circle of Excellence – Gold, Marketing
The twenty three campuses of Cal State University serve a unique and ever more important role in the future of California. Their commitment to delivering a quality, affordable education to the people and communities that need it the most paves the way for tangible, positive, and lasting impact on our society and the state we call home.
We teamed up with our friends at SimpsonScarborough to develop a strategy that defines the key ingredients to a “CSU story,” brought to life through the people and perspectives from each university. To launch the campaign, we worked with Cal State and the campuses to uncover the best candidates for a feature story (article, photography, banners) on the newly redesigned calstate.edu, then set out on a Golden State road trip to produce the content.
The talent was inspiring: like Robert Garcia, the Mayor of Long Beach, an alum that’s still teaching at CSULB; and Tim, an undergraduate at Fullerton who was homeless in high school and will be giving back to disadvantaged students through his Masters degree work; or Muhammed, a San Jose State alum who is reinventing the grade school education system in Silicon Valley to grow the next generation of world-changers; and many (many) others.
Our favorite part: Cal State took the template and ran with it, continuing to produce stories that showcase the access, transformation and impact that CSU is empowering students, faculty and alumni with, each and every day.
No Sympathy for Vegetarians Electrolux Perfunkt
Once upon a time...
ACCOLADES
One Show Branded Entertainment – Finalist, Documentary Series
“Meat cooked on fire? That’s what it’s all about.” Jack O’Shea, London’s award-winning, independent butcher, takes you behind the meat counter at Selfridges for an education on choosing the right beef for the right occasion. Vegetarians, beware.
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.
→ Still hungry? See how to make a butcher’s steak tartare or bake a perfect whole wheat bread. Or learn about our campaign for Intelligentsia Coffee that inspired this series.
An Incredibly Hostile Universe Onward California
In a galaxy far, far away...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo • Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dr. Steve Vogt, professor of astrophysics at the University of California, Santa Cruz, who delves into the science and passion that drives his pursuit to discover other planets for the human race to live on.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
“I’ve no sympathy for vegetarians. That’s why I have my beef up there; just to keep them away. They’re like a bad spirit.”
Jack O’Shea Butcher
Once upon a time...
ACCOLADES
One Show Branded Entertainment – Finalist, Documentary Series
“Meat cooked on fire? That’s what it’s all about.” Jack O’Shea, London’s award-winning, independent butcher, takes you behind the meat counter at Selfridges for an education on choosing the right beef for the right occasion. Vegetarians, beware.
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.
→ Still hungry? See how to make a butcher’s steak tartare or bake a perfect whole wheat bread. Or learn about our campaign for Intelligentsia Coffee that inspired this series.
iHeartRadio Dynamic Video Wall Interactive Digital Media
iHeartRadio Dynamic Video Wall Interactive Digital Media
Our Role
Design, Design Toolkit, Content, Animation
Mirror, mirror on the wall...
iHeartRadio’s premiere events theatre in Los Angeles features a 25-foot dynamic media wall as the centerpiece of its entryway. Created by Sosolimited in partnership with The D4D, the LED wall is driven by custom software that seamlessly integrates live video feeds from the concert venue, archival video, photography, realtime tweets and brand messaging.
We created the the media design toolkit that brands the surface across five modes, weaving the multiple streams into a flexible program that can promote live events, feature twitter trends or visualize the iHeartRadio music stream.
The end result is a live digital surface that visualizes all of the ways an audience can encounter iHeartRadio —as music, live video from the event theater, archival video and photography, and user-generated social media— into a singular, dynamic expression of the brand.
Baking Whole Wheat Bread Electrolux Perfunkt
Late one night...
ACCOLADES
One Show Branded Entertainment – Finalist, Documentary Series
Lars Seibert and his family have been baking traditional German breads and pastries out of their Berlin bakery, Bakerei Siebert, since 1906. Join Lars (at midnight) as he arrives to fire up the ovens and make their most popular “mischbrot,” or whole wheat bread, for his demanding customers that line up at the crack of dawn.
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.
→ Still hungry? See how to make a butcher’s steak tartare, or properly cook a cut of beef. Or learn about our campaign for Intelligentsia Coffee that inspired this series.
Frequent Flyer Fender The Making of Rock Band 2
Hello, Cleveland!
This ten-part documentary series (Episode 2 “Frequent Flyer Fender”) takes you behind the scenes of the multi-million unit selling, genre-defining, cultural phenomenon Rock Band. Dive into the creative process with the team that designs the look of the game. Travel to the factories in China where tens of thousands of guitar controllers are made each day. Meet the legions of fans that have helped Rock Band transform (save) the music business.
Brought to you by Cisco and MTV, the series shows how a small music company, with a great idea, can span the globe and create a rock and roll army that runs a million-strong.
→ Check out more from the series: Episode 4: All The World’s A Stage.
Reaching Out, Beyond Earth Onward California
In a galaxy far, far away...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dawn Sumner, a geologist on the Mars Curiosity Rover mission and professor at the University of California, Davis, who uses a virtual reality cave to explore surface composition of Earth and Mars. Her work visualizes large data sets, like the locations and frequencies of earthquakes, and searches for clues on the red planet that could reveal the origins of Earth.
“For all of our history, there have always been people going out to find something new, learn something new, then bring it home to expand culture. That’s what science is all about.”
DAWN SUMNER
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case Study“I’m an educator that just happens to be an elected official.”
Robert Garcia Mayor of Long Beach
Tell me, Muse...
ACCOLADES
Case VII Circle of Excellence – Gold, Marketing
The twenty three campuses of Cal State University serve a unique and ever more important role in the future of California. Their commitment to delivering a quality, affordable education to the people and communities that need it the most paves the way for tangible, positive, and lasting impact on our society and the state we call home.
We teamed up with our friends at SimpsonScarborough to develop a strategy that defines the key ingredients to a “CSU story,” brought to life through the people and perspectives from each university. To launch the campaign, we worked with Cal State and the campuses to uncover the best candidates for a feature story (article, photography, banners) on the newly redesigned calstate.edu, then set out on a Golden State road trip to produce the content.
The talent was inspiring: like Robert Garcia, the Mayor of Long Beach, an alum that’s still teaching at CSULB; and Tim, an undergraduate at Fullerton who was homeless in high school and will be giving back to disadvantaged students through his Masters degree work; or Muhammed, a San Jose State alum who is reinventing the grade school education system in Silicon Valley to grow the next generation of world-changers; and many (many) others.
Our favorite part: Cal State took the template and ran with it, continuing to produce stories that showcase the access, transformation and impact that CSU is empowering students, faculty and alumni with, each and every day.
Mixed Berries, Three Ways The AEG Dream Meal
Dinner is served...
Devour Film Festival, Official Selection
ACCOLADES
Devour Film Festival, Official Selection
Food Film Festival (CHI), Best Food Porn
Food Film Festival (NY, CHI), Official Selection
Fall into the dream world of the AEG Neue Kollektion with Chef Martin Berg, of Michelin-starred restaurant Mathias Dahlgren Stockholm, as he prepares his “perfect” three course meal. Each culinary vision begins with the beautiful final dish but then plays backwards, un-made into an award-winning recipe of carefully selected ingredients. We produced this series for our friends at Great Works.
Now serving: a dessert of Mixed Berries, Three Ways.
→ Still hungry? Experience the appetizer, Scandinavian Sashimi, and the entree Porter Braised Ox Cheek.
“Första gången jag sätter ihop en lax!”
Martin Berg Michelin Starred Chef
Dinner is served...
Devour Film Festival, Official Selection
ACCOLADES
Devour Film Festival, Official Selection
Food Film Festival (CHI), Best Food Porn
Food Film Festival (NY, CHI), Official Selection
Fall into the dream world of the AEG Neue Kollektion with Chef Martin Berg, of Michelin-starred restaurant Mathias Dahlgren Stockholm, as he prepares his “perfect” three course meal. Each culinary vision begins with the beautiful final dish but then plays backwards, un-made into an award-winning recipe of carefully selected ingredients. We produced this series for our friends at Great Works.
Now serving: an appetizer of Scandinavian Sashimi.
→ Still hungry? Experience the entree, Porter Braised Ox Cheek, and the dessert, Mixed Berries, Three Ways.
Air Jordan XXIII Anniversary Sneaker Box
To commemorate the 23rd release of the most influential sneaker ever produced, Nike and Brand Jordan issued the Legacy Collection, a series of special release combo-packs, each housing two pairs of classic Air Jordans.
They reached out to us to design it. It remains the greatest moment of our life.
Porter Braised Ox Cheek The AEG Dream Meal
Dinner is served...
Devour Film Festival, Official Selection
ACCOLADES
Devour Film Festival, Official Selection
Food Film Festival (CHI), Best Food Porn
Food Film Festival (NY, CHI), Official Selection
Fall into the dream world of the AEG Neue Kollektion with Chef Martin Berg, of Michelin-starred restaurant Mathias Dahlgren Stockholm, as he prepares his “perfect” three course meal. Each culinary vision begins with the beautiful final dish but then plays backwards, un-made into an award-winning recipe of carefully selected ingredients. We produced the series for our friends at Great Works.
Now serving: an entree of Porter Braised Ox Cheek.
→ Still hungry? Experience the appetizer, Scandinavian Sashimi, and the dessert Mixed Berries, Three Ways.
The Joys of Aging Blue Cross Blue Shield
Mono reached out to us to help them tell real stories about health and aging for Blue Cross Blue Shield of Minnesota. We cast ten BCBS customers over the age of 60 and sat them down in front of our camera to talk about life, love and hard-earned wisdom for a bunch of television and web content.
“Make the people around you happy and I think you’ve pretty well got it whipped.”
DAVE, 68
“Life was simpler then, back when we’d fistfight then shakehands.”
Ray, 92
“We’re on a planet, circling a star, out near the edge of a galaxy. All of that existed long before we came on the scene. And wondering about how that all happened is what separates us from the animals.”
Dr. Steve Vogt Astrophysicist
In a galaxy far, far away...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo • Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dr. Steve Vogt, professor of astrophysics at the University of California, Santa Cruz, who delves into the science and passion that drives his pursuit to discover other planets for the human race to live on.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
Death and The Powers Live Performance Media Content
“Does the matter really matter?” asks Simon Powers, Richest Man In The World, lover of Money and Poetry.
“The emotion and intensity of the media content felt as vivid and present as the feelings of the actual humans.”
HEIDI WALESON, WALL STREET JOURNAL
“A must see for anybody who cares about the exciting new techno-driven directions music theater is taking.”
JOHN VON RHEIN, CHICAGO TRIBUNE
Death & The Powers, a sci-fi opera by the MIT Media Lab and the American Repertory Theatre, follows the story of Simon Powers as he leaves his body behind and merges with cyberspace in an attempt to live forever. Helmed by an all-star team, including composer Tod Machover, Broadway director Diane Paulus (Hair), Hollywood production designer Alex McDowell (Minority Report, Fight Club), librettist Robert Pinsky (three time US Poet Laureate), choreographer Karole Armitage the production bowed for its world premiere in Monte Carlo at the historic Salle Garnier, followed by performances in Boston and Chicago.
As the media content designers, we visualized the actor’s live performance into a new, digital persona that inhabited a series of 15-foot-tall media walls on stage. Transforming the inflection of his voice, the aggressiveness of his stance and the rhythm of his heart rate into a new, on-stage persona that embodied everything “Simon,” albeit without all that useless “meat.” Simon spoke visually with playful typography, seduced with dream-like memories, and used symbols and stock footage to deploy his sardonic wit.
“The voice is familiar but the face is unreal”
MIRANDA POWERS, SIMON’S DAUGHTER
Simon’s new consciousness was built from over 500 unique elements that were recombined live onto the screens during the production. The realtime data streams, a motion graphics toolkit and pre-recorded video memories formed a modular system that could be performed and finessed by the actor on stage, every night as a live event.
“Death and the Powers doesn’t point the way to a new era of opera. It’s there. Now.”
DAVID PATRICK STEARNS, PHILADELPHIA INQUIRER
Taking Care of Vintage Denim Electrolux Fashion Care
Once upon a time...
When considering how to take care of your favorite jeans, there are few people in the world more qualified to offer advice than Christian Quaglia, proprietor of Stockholm’s Herr Judit vintage shop. He scours the earth in search of forgotten denim and restores it to its original glory for his customers with one thing in mind: “Just because you like vintage, doesn’t mean you need to smell like vintage.”
Electrolux Fashion Care takes you behind the scenes and into the life of Christian Quaglia, owner and chief stylist at the world famous vintage shop, Herr Judit, in Stockholm. Christian introduces us to his favorite care methods for vintage Denim, Cotton and Knitwear while using Electrolux’s one of a kind steam dryer. We produced the series for our friends at Great Works.
“Just because you love to wear vintage doesn’t mean you need to smell vintage.”
Christian Quaglia Vintage Fashion Stylist
Once upon a time...
When considering how to take care of your favorite jeans, there are few people in the world more qualified to offer advice than Christian Quaglia, proprietor of Stockholm’s Herr Judit vintage shop. He scours the earth in search of forgotten denim and restores it to its original glory for his customers with one thing in mind: “Just because you like vintage, doesn’t mean you need to smell like vintage.”
Electrolux Fashion Care takes you behind the scenes and into the life of Christian Quaglia, owner and chief stylist at the world famous vintage shop, Herr Judit, in Stockholm. Christian introduces us to his favorite care methods for vintage Denim, Cotton and Knitwear while using Electrolux’s one of a kind steam dryer. We produced the series for our friends at Great Works.
Cappuccino Intelligentsia Coffee
Early one morning...
Vimeo Staff Pick
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
ACCOLADES
Vimeo Staff Pick
Vimeo Awards – Shortlist, Original Series
Food Film Festival, Chicago – Official Selection
BUZZ
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
Gear Patrol • Devour • Laughing Squid • Serious Eats • Neatorama
Intelligentsia launched in Los Angeles and forever changed the landscape of coffee culture in the city. To celebrate their meticulous and artful approach, we launched a web series aimed at educating the world about what they do best: making unforgettable coffee.
View Case Study“Life was simpler then, back when we’d fistfight then shake hands.”
Ray Ninety Two Years Old
Mono reached out to us to help them tell real stories about health and aging for Blue Cross Blue Shield of Minnesota. We cast ten BCBS customers over the age of 60 and sat them down in front of our camera to talk about life, love and hard-earned wisdom for a bunch of television and web content.
“Make the people around you happy and I think you’ve pretty well got it whipped.”
DAVE, 68
“Life was simpler then, back when we’d fistfight then shakehands.”
Ray, 92
The Mars Curiosity Rover Onward California
In a galaxy far, far away...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dawn Sumner, a geologist on the Mars Curiosity Rover mission and professor at the University of California, Davis, who uses a virtual reality cave to explore the surface of Mars in search of similarities with planet Earth. The photorealistic, stereoscopic, virtual environment feels like your standing on Mars thanks to a composite of topographical data that has been taken from orbiting satellites and the high resolution, color photography taken by the Curiosity rover on the surface.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
The Art & Science of Beer Onward California
Pour it with vigor...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
One Show One Screen Awards – Finalist, Documentary
Taste Awards – Best Documentary Short Film
Taste Awards – Finalist, Best Branded Content
Telly Awards – Bronze, Online Campaign, Branded Content, Education
Food Film Festival (NY, CHI, CHAR) – Official Selection
Flatirons Food Film Festival – Official Selection
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dr. Charlie “The Pope of Foam” Bamforth, head of Malting and Brewing Sciences at the University of California, Davis, who walks us through the complex science associated with a pint of beer: from enzymology, physics and chemistry, to the all important sociology. The Pope shares his knowledge on the brewing process, weighs in on the battle between bottles and cans, shows how to pour a proper pint and reveals the perfect time to drink a hefeweizen (for breakfast).
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case StudyElectrolux Perfunkt Branded Content Series
Once upon a time...
ACCOLADES
One Show Branded Entertainment – Finalist, Documentary Series
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin and the Austrian that brought a proper strudel to Germany. We produced the series (ten episodes) for our friends at Huge.
→ Still hungry? See how to make a butcher’s steak tartare, properly cook a cut of beef, or bake a perfect whole wheat bread. Or learn about our campaign for Intelligentsia Coffee that inspired this series.
Promise for Education Fundraising Campaign
Let's start at the beginning...
ACCOLADES
Case Circle of Excellence Awards – Silver, Fundraising Campaign Content
Promise for Education is a crowdfunding platform by the University of California that asks students, alumni, fans, celebrities and Californians to help raise funds to benefit undergraduate scholarships across all ten UC campuses.
First, you make a promise and set a fundraising goal. Then you rally your friends and families on social media to contribute money towards your goal. Once you reach your target, it’s time to make good on your promise.
We were brought in to create a content campaign (over 50 Youtube and Instagram videos) that told the story of the fundraising effort: from the importance and impact of higher education, to how-to make a promise, to the showcase “promise” videos that launched the campaign, including students from each campus and the featured VIPs that helped get the word out.
Celebrities like Academy Award-winner Jamie Foxx, “Twilight” director Catherine Hardwicke and actors Teri Hatcher, David Spade, Sasha Alexander and Wilmer Valderrama, rapper and Youtuber, Watsky, and some awesome UC students and alumni participated by making a promise and starring in the videos.
The online platform was created by the UC in partnership with Noise and raised over $1.3 million dollars for scholarships.
It’s Raw. It’s Primeval. Steak Tartare. Electrolux Perfunkt
Once upon a time...
ACCOLADES
One Show Branded Entertainment – Finalist, Documentary Series
“The most expensive cut of meat isn’t always the best cut.” Jack O’Shea, London’s award winning independent butcher, shows you how to choose the right cuts of meat to make a true butcher’s steak tartare.
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.
→ Still hungry? See how to properly cook a cut of beef, or bake a perfect whole wheat bread. Or learn about our campaign for Intelligentsia Coffee that inspired this series.
The Cutting Edge In 1888 Onward California
In a galaxy far, far away...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dr. Steve Vogt, planet hunter and professor of astrophysics at the University of California, Santa Cruz. By night, he searches for other planets to live on and, by day, marvels at the craftsmanship of the Lick Observatory and telescope that was built in 1888 and brought to the mountaintop by mule train.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case StudyCalifornia’s Water Tower Onward California
Once upon a time...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Roger Bales, director of the Sierra Nevada Research Institute and professor at the University of California, Merced, who is critically involved in how California measures, monitors and manages its water resources in the face of dramatic climate change. Roger’s team has installed sensors across the Sierra Nevada to better understand how rain and snow move from the sky, to the ground and down into the valleys to supply the state’s agricultural, drinking and other water needs.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
View Case Study“These kids are going through the same struggles as young Telemachus.”
Mr. Smolin High School Teacher
ACCOLADES
Savannah Film Festival – Official Selection
Sarasota Film Festival – Official Selection
Richmond International Film Festival – Official Selection
Anchorage International Film Festival – Official Selection
New Media Film Festival – Official Selection
Independent Filmmakers Showcase – Official Selection
Beverly Hills Shorts Festival – Official Selection
One Show One Screen Awards – Documentary Finalist
Getting Veterans Back To Work The Campaign for NC State
Once upon a time...
NC State is having an extraordinary impact on the grand challenges facing our world. Like pairing up military veterans in dire need of jobs, with an agriculture industry in dire need of a motivated and skilled workforce. The combination puts the two largest industries in North Carolina to work, powerfully transforming the lives of our servicemen and women, and building a better future for us all.
The Campaign for NC State is raising awareness and support for programs just like the Agricultural Institute, celebrating the stories that prove, “Every single day, in every walk of life, ordinary people do extraordinary things.”
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New Now Next Awards Broadcast Trophy Design
Now coming to the stage...
The MTV / Logo Network’s annual New Now Next award show celebrates the people that truly embody the cable channel’s visionary LGBT spirit. The network appoached us to conceive of and design the inaugural trophy that would be bestowed on the years best and brightest.
The crystalline ‘N’ shape holds three prismatic slashes representing the synthesis of New, Now and Next, providing for a design that is eye catching in person and on television.
50 Years to Save This Species Onward California
Beyond the deep blue sea...
Case Circle of Excellence Awards – Gold, Video Campaign
ACCOLADES
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
BUZZ
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Terrie Williams, professor of Ecology & Evolutionary Biology at the University of California, Santa Cruz, who compares and contrasts the physiology of humans to other mammals —like wolves and dolpins— in order to better understand the strengths that enable them to thrive, or the weakness that put them at risk.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.
Unilever Pitch Video Projection Wall
Mirror, mirror on the wall...
The lobby to Unilever’s innovation space required an experience that jolted its inhabitants out of their status quo and into a new frame of mind, focused on creative thinking. We designed and produced a film made of over a hundred moments of inspiration from around the world —the inception of an idea, the creation of something new— rendered onto a twenty-foot projection surface and soundscape.
All The World’s A Stage The Making of Rock Band 2
Hello, Cleveland!
This ten-part documentary series (Episode 4 “All The World’s A Stage”) takes you behind the scenes of the multi-million unit selling, genre-defining, cultural phenomenon Rock Band. Dive into the creative process with the team that designs the look of the game. Travel to the factories in China where tens of thousands of guitar controllers are made each day. Meet the legions of fans that have helped Rock Band transform (save) the music business.
Brought to you by Cisco and MTV, the series shows how a small music company, with a great idea, can span the globe and create a rock and roll army that runs a million-strong.
→ Check out more from the series: Episode 2: Frequent Flyer Fender.
Syphon Intelligentsia Coffee
Early one morning...
Vimeo Staff Pick
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
ACCOLADES
Vimeo Staff Pick
Vimeo Awards – Shortlist, Original Series
Food Film Festival, Chicago – Official Selection
BUZZ
Boing Boing • BBTV on Virgin America • Tested • Sprudge • Bon Appetit • Esquire •
Gear Patrol • Devour • Laughing Squid • Serious Eats • Neatorama
Intelligentsia launched in Los Angeles and forever changed the landscape of coffee culture in the city. To celebrate their meticulous and artful approach, we launched a web series aimed at educating the world about what they do best: making unforgettable coffee.
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