Intelligentsia Coffee & Tea
Branded Content Web Series
Inspired by the perfect shot of espresso, we set out to find the tastemakers that break through our daily clutter with beautiful bits of perfection. We started with our friends at Intelligentsia Coffee, whose passion for every step of the coffee brewing process became the story of the first three episodes of this branded content series.
CREDITS
CLIENT: INTELLIGENTSIA COFFEE & TEA
CAPABILITIES
ORIGINAL CONCEPT DEVELOPMENT
LIVE ACTION PRODUCTION & DIRECTION
DESIGN, EDITORIAL, VFX & FINISHING
ONLINE SEEDING & DISTRIBUTION
RECOGNITION
Created to generate a conversation within a core audience of coffee obsessives and artisanal culturistas, the series also aims to inspire a new generation of coffee lovers with its honest lens into the process. Tastemakers launched online, is showcased on Intelligentsia's website and iPhone app, and was seeded on culture and coffee blogs, garnering a passionate response from lovers, haters, newbies and Italians.
"A perfect shot of espresso requires 135 pounds of water pressure. That's an adult human being's body weight, forced through a tiny hole."
Each episode is equal parts How-To, Culinary Documentary and intimate character profile. The development of the signature visual style, of which the object of our perfection's obsession is in color while the rest of the world remains in black and white, aims to give the audience a special glimpse into our main character's mind's eye.
"Made the pilgrimage on the way from NZ to Europe last week. Coffee will never be the same again. Expectations fulfilled and more. Waaaay more..."John Burland, Vimeo
"We are desperate! We want to know your secrets about cappucino! :-) BTW I have bought my Syphon thanks to your vid. Many thanks!"Juraj S, Vimeo
"I am an espresso drinker, like my father before me... and I have a recommendation. Please call me. I have a recommendation."Anonymous, Voice Mail
