It’s Raw. It’s Primeval. Steak Tartare. Electrolux Perfunkt
Content, Production, Design
One Show Branded Entertainment – Finalist, Documentary Series
“The most expensive cut of meat isn’t always the best cut.” Jack O’Shea, London’s award winning independent butcher, shows you how to choose the right cuts of meat to make a true butcher’s steak tartare.
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.