Baking Whole Wheat Bread Electrolux Perfunkt
Content, Production, Design
One Show Branded Entertainment – Finalist, Documentary Series
Lars Seibert and his family have been baking traditional German breads and pastries out of their Berlin bakery, Bakerei Siebert, since 1906. Join Lars (at midnight) as he arrives to fire up the ovens and make their most popular “mischbrot,” or whole wheat bread, for his demanding customers that line up at the crack of dawn.
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.