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Baking Whole Wheat Bread Electrolux Perfunkt

Our Role

Content, Production, Design

Late one night...


One Show Branded Entertainment – Finalist, Documentary Series

Lars Seibert and his family have been baking traditional German breads and pastries out of their Berlin bakery, Bakerei Siebert, since 1906. Join Lars (at midnight) as he arrives to fire up the ovens and make their most popular “mischbrot,” or whole wheat bread, for his demanding customers that line up at the crack of dawn.


The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.

→ Still hungry? See how to make a butcher’s steak tartare, or properly cook a cut of beef. Or learn about our campaign for Intelligentsia Coffee that inspired this series.