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No Sympathy for Vegetarians Electrolux Perfunkt

Our Role

Content, Production, Design

Once upon a time...


One Show Branded Entertainment – Finalist, Documentary Series

“Meat cooked on fire? That’s what it’s all about.” Jack O’Shea, London’s award-winning, independent butcher, takes you behind the meat counter at Selfridges for an education on choosing the right beef for the right occasion. Vegetarians, beware.
The Electrolux “Perfunkt” video series and digital content campaign celebrates culinary craftsmen that are passionately working at the highest levels of perfection and technique, from the best butcher in London to the oldest bakery in Berlin. We produced the series for our friends at Huge.

→ Still hungry? See how to make a butcher’s steak tartare or bake a perfect whole wheat bread. Or learn about our campaign for Intelligentsia Coffee that inspired this series.