Stony Brook Magazine University Magazine
Strategy, Content, Production, Design
CASE District II Awards – Silver, Magazine
CASE District II Awards – Bronze, Publication Design
The reimagined Stony Brook Magazine is a platform from which the university can share the people and initiatives that fuel its unique, global brand narrative. Designed to be a featured channel of our multi-platform rebranding of the university, the publication targeted a broad audience of alumni, students, faculty, staff and partners with content that reached well beyond that of traditional university magazines.
The content strategy of the magazine layered onto our overall “Far Beyond” brand campaign (created in partnership with SimpsonScarborough), forming a channel from which Stony Brook could participate in the broader cultural conversation and illustrate its engagement with the grand challenges facing our world. We positioned it as a competitor to any premiere newsstand publication, featuring timely stories, renowned experts, a bold, image-centric design and writing with an inherently more personal, human perspective.
We developed the inaugural issue from inception to press: including our team of designers, editors, writers, photographers and illustrators, and worked with the university to uncover the stories that dynamically illuminated the brand in its bold, new moment. The content production was fully integrated across a wide range of media, yielding a core set of stories that would be told through different lenses as videos, tv commercials, social media content, print advertising, campus signage and OOH, as well as the featured magazine articles.
The magazine content and template provided the Stony Brook marketing team with the tools that they need to continue the platform for editions to come.