The Art & Science of Beer Onward California
Strategy, Content, Production, Awareness
Case Circle of Excellence Awards – Gold, Video Campaign
One Show One Screen Awards – Finalist, Documentary
Taste Awards – Best Documentary Short Film
Taste Awards – Finalist, Best Branded Content
Telly Awards – Bronze, Online Campaign, Branded Content, Education
Food Film Festival (NY, CHI, CHAR) – Official Selection
Flatirons Food Film Festival – Official Selection
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
This episode of Onward California features Dr. Charlie “The Pope of Foam” Bamforth, head of Malting and Brewing Sciences at the University of California, Davis, who walks us through the complex science associated with a pint of beer: from enzymology, physics and chemistry, to the all important sociology. The Pope shares his knowledge on the brewing process, weighs in on the battle between bottles and cans, shows how to pour a proper pint and reveals the perfect time to drink a hefeweizen (for breakfast).
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.