The Mars Curiosity Rover Onward California
Strategy, Content, Production, Awareness
Case Circle of Excellence Awards – Gold, Video Campaign
Telly Awards – Bronze, Online Campaign, Branded Content, Education
Wired • Boing Boing • Popular Science • The Huffington Post • Gizmodo
Devour • Tested • Cool Material • i09 • BroBible
This episode of Onward California features Dawn Sumner, a geologist on the Mars Curiosity Rover mission and professor at the University of California, Davis, who uses a virtual reality cave to explore the surface of Mars in search of similarities with planet Earth. The photorealistic, stereoscopic, virtual environment feels like your standing on Mars thanks to a composite of topographical data that has been taken from orbiting satellites and the high resolution, color photography taken by the Curiosity rover on the surface.
Onward California is a documentary series that takes you into the lives of University of California faculty and researchers and illuminates how their work is impacting Californians each and every day.